A brave, expressive, personal perfume experience.
We want to inspire others to use their perfume to experience significant moments more deeply, to capture vivid emotions, and to help tell stories by engaging all the senses. Perfume doesn't have to be a Christmas gift, a huge bottle you tire of before you reach the end, a footnote in your beauty regime. It can and should be more - express yourself with scent.
Ilk is an old Scottish word with varied interpretations over the centuries, our interpretation is ‘the essence of who you are’. So Contradictions in ILK, is referring to the contradictions in who we are; which is exactly what we wish to celebrate with our collection of layerable scents inspired by human nature.
Annabella has always worn scent as a way to tell a story and experience a moment on her terms. This was inspired by her mother, and the concept defined
during her time as a Psychology major
where she explored human nature, memory, and identity.
After spending 8 years in advertising
working with leading creative agencies to help numerous renowned global brands define themselves - she knew it was time to make the dream a reality and create her own perfume line. Finding a partner in Holly, to help make this happen, was the icing on the cake.
Contradictions in ILK is Holly’s 5th perfume launch to date, including her own brand Memoize London. Holly has 10 years experience behind the scenes of both fragrance development and design, as well as a honed appreciation of the customer experience.
With a talent for spotting a good idea, when Annabella approached her with Ilk, it didn't take more than a couple of tête-à-têtes (and Aperol Spritz!) to
come on board.